As the largest nonprofit provider of elderly care in the United States, The Good Samaritan Society (GSS) has an impressive reputation for offering not only an exceptional service, but also an exceptional spiritual dimension. GSS needed help developing a unifying new brand across all product and service lines. We’re integrating and implementing the new branding into all of their communications, internal and external. The results went way beyond our initial projections.
In 2009/10, GSS Marketing created a Fulfillment Department (call center), now the Connections Center, and even that first year they received over 600 inquiries which can mostly be attributed to the advertising in print, radio and TV. This year projections indicate inquiries of over 10,000.
From the very beginning of testing media and creative in Colorado the campaigns have more than paid for themselves at a quarter of the industry average cost per lead. The TV spots continue to make the phone ring and have also won a Silver Telly Award for best campaign in it's category.
