Seattle Public Utilities

  • Jack Arch Branding is honored to be working with one of our newest clients, Seattle Public Utilities. We are creating campaigns and tools across the utility. The creative below is our campaign with Drainage and Waste Water and a recruitment campaign for HR. We are also currently developing a campaign for the Water Line of Business and other tools for the Public Affairs and Communications team. Below is a sampling of our work so far for the Utility. Stay tuned for more in the very near future.
Shape our water?Shape our water?
Shape our water?
Yes, as in: Shape our future. Shape our lives.

Essentially, SPU is shaping water with their pipes all the way from the Cedar River watershed to your house and all the way down to the Sound. The Shape Our Water campaign was developed to help everyone feel a sense of ownership and community around that water, and of the need to help meet the challenges the future will bring for our water.

The Shape Our Water campaign, is a comprehensive, stakeholder-driven plan to guide the next 50 years of Seattle’s equitable and environmentally sound drainage and sewer investments.

For the Shape Our Water campaign, we created the overall theme line, logo, and all the tools for outreach as shown below.

 

 

Logo and Tagline

Website

 

Banner Ads

Print Ads

 

 

Direct Response

 

Recruitment Ads

SPU needed pipe fitters for their amazing paid training program. We created print ads that were also leveraged to digital media and as posters.

 

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