A strategic and creative platform upon which the U.S. Fund for UNICEF brand could build their communications, across programs and across mediums, internally and externally. It “revolutionized UNICEF’s approach to fundraising and advocacy,” according to the fund’s chief of marketing/communications. For its effectiveness, the campaign was heralded by The Chronicle of Philanthropy, as well as the book Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (AFP/Wiley).
