implementing award-winning work across all channels for nonprofit and for-profit clients alike. Ushering great work out into the world is what excites Riff the most, as she aligns goals, inspires teams and ensures cost-efficient results. Most recently, Riff was founding partner of The Matale Line, a social change branding/communications agency that counseled global nonprofits. At DM agency Herring Newman, Riff ran programs for Apple, Hewlett-Packard, Nike, Microsoft and Westin Hotels. Several of her campaigns were honored by the Direct Marketing Association’s International ECHO Awards and Caples International DM Awards. Riff also led digital, print and broadcast initiatives for a nationally renowned interactive agency. Riff has a husband, one son and two dogs: Dan, Kirby, Gary and Rooney, respectively.